Sunday, January 28, 2007

Victory Garden update



After the tremendous response to the idea for a victory garden to fight global warming, I created a poster, flyer, and tri-fold brochure. I am currently working on a website as well.
http://www.urbansustainableliving.net/VictoryGarden/

The poster is an 11x17 full color poster. The flyer is 8.5x11 black and white (can be photocopied). The brochure is a full-color trifold. These are all available on the website mentioned above.

This was fun to create. Yes, I enjoy using my graphic design powers for good. (I tease my students about having superpowers in design - and the need to choose to use the powers of persuasion for good rather than evil). Please feel free to use these.

Planting a Victory Garden can be such a simple step towards sustainability and easing our dependence upon pollution creating systems.

***** Edit
After contemplation, I changed the tag line to read "for victory over global warming." I had not realized how pervasive the term "fight the war on..." had become. It had become ingrained into my subconscious. I think it shows how hearing a phrase repeatedly seems to become part of the "norm" of our vocabulary.

I think "Victory over.." sounds more hopeful, yet is active enough to engage people who would otherwise not be interested.... And it still could be construed as a fight over something :)

53 comments:

BurdockBoy said...

Wow you are so motivated-and for such a wonderful idea. I'm going to download a poster and hopefully put one up at the coop and coffee shop. If I can get my act together I'll write a letter to the editor as well.

Thanks, Quinn

Anonymous said...

Emme,

Thank you!

Are you familiar with Ruth Stout?

http://www.homestead.org/Gardening/Ruth%20Stout%20-%20The%20No-Dig%20Duchess.htm

Luckily I live in a rural area with lots of available mulch and manure, and I'm using her methods.

I'm going to start work on some letters also.
Your enthusiasm is contagious!
Lisa

baloghblog said...

emme, your links to the pdf files are broken. Site looks really nice though.

Emme said...

the pdf links are now fixed within the site. They did work from the front page... :)

Sara said...

Just a note....for those of us that are passivists, the use of the terminology "fight the war on globabl warming" is hard to "warm" to. I may be the only one who finds this to be so, but maybe not. It's not going to take fighting to find a solution, it's going to take a lot of cooperation and a lot of love.

SimplyTim said...

Emme: I love it, all the way down to the dirt under the finger nails.

Sara has an interesting point. Hmmm, how about "round 2 with global warming" - it clearly hints at the fight part of it, but is ambiguous enough to imply a new beginning...

BTW, Emme, for your visual edification, are you familiar with the work of Edward Tufte? Website = www.tufte.com He plays with data in visual representations.

Tim

Emme said...

Sara and SimplyTim, I thought a lot about it. I agree that the phrase is aggressive. However, you and I and most of the people who visit this blog are already doing things to curb our contributions to global warming. There are many who are not - and don't know what do. There are many people who are more likely to respond to stronger phrasing. Remember the original victory gardens were planted in order to support WWI and WWII.... Hence the tagline- fighting the war....

I am thinking about my neighbors who are more likely to contribute to something or do something if they know they are fighting a war on something. It gives a sense of purpose and a sense of immediacy. We can't wait for the government to tell us to do something.

Personally, I would respond to something about buying local and building community (maybe for the next series).Unfortunately, our society is developed so that we are individuals rather that communities. An individual purpose is an easier starting point than cooperation. It will take time for my neighbors to "get" cooperation. They will understand individual purpose.

I may chew on the tagline a little more.

I did a lot of research on Tufte in grad school!

okay, baby is chewing my hand - it is difficult to type with only one..

:)

Liz said...

Great idea, Emme, although I admit the tag line doesn't speak to me either. For one, I think because it's using the language of the Right: "the war on...", and second, I don't really get it: the war on global warming? What is that? Shouldn't we be fighting global warming itself with our victory gardens?

Also, for those of us on dial-up, 1.6MB is much too big a file to download. :(

Fabulous design, though!

littlejennywren said...

The posters, etc, look great.

Jennifer said...

I like the tagline. Even as a pacifist, the war on global warming is one I'd be happy to fight. I'll be downloading and posting a few of these around town, and maybe putting a PSA in the paper.

Liz said...

Whoo! I LOVE the new tagline. :)
(And thanks for making smaller versions!)

Have you read the book "Don't Think of an Elephant!" by George Lakoff? He's a linguist, and explains how "framing" can change the tone of the debate. And how conservatives have been so successful in getting their language to be so widespread. It's good for us to be aware of!

Anonymous said...

Emme~It is pervasive. There's a war on everything in our society...cancer, diabetes, most health problems are a "battle"
War on drugs, poverty...
And the race...to have more!
Liz...I'll look for that book, thank you.
Last night I watched Prince Charles accept the Harvard Global Citizenship award, and listened to the speeches by Meryl Streep and Al Gore.
Not much media attention, beyond criticism of Prince Charles for flying over to the US.
I wasn't aware of Streep's work in the environment, and her advocacy for mothers and children.
This isn't the place to ramble, but will mention my contribution to the Victory Garden.
Lots of raking and mulching and tending to the hens. There's nothing to harvest, except herbs and greens. Last week I did pick an asparagus spear that came up during the warm spell. It was tender and good, but now the bed is heavily mulched.
I need to check out your yahoo site!
Lisa

Anonymous said...

http://chge.med.harvard.edu/index.html

Just posting that link for interest.

Sally Parrott Ashbrook said...

Emme--one thing I've often wondered about graphic design: where you did get that photo to use? It's a great photo. Did you pay for it from a site? Is it a photo you took? I'm so curious.

Robert Brinkmann said...

love it! Also, I think the tagline is fine. It is a touchstone to the historical roots of the victory garden--perfect!

Also, let me talk with our local Botanical Garden. Perhaps they can do something on this...
R.

Liv said...

I like the new tagline too. "Victory" puts the emphasis on intending positive change right from the start. The website is coming along nicely! As of now, however, the PDF files on the website don't seem to be working. They appear to be opening from a templates folder.

turnip said...

that looks awesome! you are very talented. Do you plan to distribute them anywhere?
I hope to plant this year some stuff we use a lot off especially...

tomatoes
zuccini
garlic
bell peppers
hot peppers
peas
squash
some sort of greens

I would love to do fruit but have never tried it before, I will have to look into that.

Anonymous said...

Bringing back Victory Gardens is exactly what as many people as possible need to do to reverse or at the very least reduce global climate change.

Even though I am death to houseplants i am going to give it another try this spring at see if I can't finally grow something other than tomato plant.

Anonymous said...

A few links that might be of interest:

Food Not Lawns
http://www.foodnotlawns.com

Organic fruit and vegetable growing as a national policy: the Cuban story
http://www.energybulletin.net/13067.html

Cuba Turns to Mother Earth
With fertilizers and fuel scarce, organic farming is in
http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/1998/02/21/MN102237.DTL

Food First: Beyond the Food Bank
on how community and home gardens can help end hunger.
http://www.foodfirst.org/pubs/backgrdrs/2004/f04v10n4.html

Anonymous said...

In addition to brocures what of an e-card people can send to encourage friends to visit the Victory Garden site? bravenet offers them and surely others do as well
http://www.bravenet.com/webtools/postcard

Growing Resistance to War: Learning from Victory Gardeners

* There is no peace of mind without peace in the stomach
http://www.organicconsumers.org/articles/article_1340.cfm

quote

During the war, governments encouraged their citizens to cut back on resources such as aluminum, gasoline, rubber, butter, and sugar. U.S President Woodrow Wilson saw the wartime restrictions as an opportunity "for America to correct her unpardonable fault of wastefulness and extravagance." The victory garden movement was part of this effort to conserve resources. In a Vancouver News-Herald article dated February 15, 1943 Vancouver Mayor J.W Cornett wrote, "Food is as important to the war as munitions, for without food armies cannot fight...Remember that everything you raise here releases just that much more food for our troops at home and abroad."

People made big changes willingly. Government officials at every level threw themselves behind the victory garden scheme. But these sacrifices were made for the sake of war. Albert Einstein once said, "We must be prepared to make the same heroic sacrifices for the cause of peace as we make ungrudgingly for the cause of war." If such changes can be made for the cause of war, why not for the cause of peace? Perhaps the thirst for justice could make heroic sacrifices for peace possible.

Anonymous said...

How to build a 12' by 14' greenhouse for approx. $100:
North Carolina Cooperitive Extension Service
http://www.bae.ncsu.edu/programs/extension/publicat/postharv/green/small_greenhouse.pdf

Kiss Your Grass Goodbye!
Victory Gardens an Idea Whose Time Has Come—Again
http://www.newwest.net/index.php/city/article/victory_gardens_an_idea_whose_time_has_come_again/C108/L108/

So, by using the U.S. Geological Survey’s National Land Cover Database and NASA’s satellite information, Cristina and fellow researchers, beginning in 2003, painstakingly extrapolated from all developed areas in the nation a ratio of impervious surfaces (rooftops, asphalt) to open land and conservatively estimates three times more lawn acreage than irrigated corn in the U.S. At 128,000 kilometers, lawn ranks as the number one irrigated crop in America.

-

My immediate response to her research: Socially, lawns make sense if you’re a sheep. Ecologically, how about if we drive less, get better gas mileage, clean up power plants and plant higher quality carbon sinkers, like trees and shrubs?

-
Seventeen percent of this nation’s petroleum consumption is dedicated to on-the-farm food production. Add on processing, packaging, refrigeration and transport of edibles and food takes a big bite out of affordable oil supplies.Domestic food as basic as lettuce we could grow in front yards most of the year, and green houses in winter, travels up to 3,000 miles from field to table.

Anonymous said...

Victory Gardens 2007+ All Out Food Production in San Francisco
http://www.futurefarmers.com/victorygardens/index.html

Edible Estates How do you make your front lawn greener? Landscape with food instead. Edible Estates wants to tear out your lawn & replace it with a ... all » garden that is both beautiful and functional. What if keeping up with the Joneses meant you had a better tomato bush or a bigger plum tree? Edible Estates wants to make that happen, transforming suburbia one lawn at a time
http://video.google.com/videoplay?docid=7193707653470819883

Anonymous said...

Eat Your Lawn: The Lawn Racket
http://www.counterpunch.org/cox05222006.html

By contrast, the "perfect lawn is a monotony of color and texture, yields no useful harvest, and may rarely even be trod upon. But for growing the lawn-care industry a crop of hard cash, the synthetic grasslands of suburbia are fertile ground indeed. To replace all of that high-maintenance turf with something more resilient -- to stow all that equipment and dispose of all those chemicals -- would cause a $35 billion industry to wither.

Among the industry,s ever-proliferating lines of new-and-improved products, the most visible -- and audible -- are those that replace muscle power with fossil-fuel power. The lawn mower has undergone what is probably the most astounding metamorphosis, the larger commercial versions now resembling a hybrid between lunar rover and La-Z-Boy recliner.

Despite tightened regulations, mowers are still serious polluters. On average, 2006 lawnmower engines contribute 93 times more smog-forming emissions per gallon of fuel than do this year,s cars, according to the California Air Resources Board. For homeowners, a little electric mower may seem clean, but its cord likely leads back to a coal-fired power plant that belches global-warming carbon dioxide.

Anonymous said...

Cheap and Easy Worm Bin
http://whatcom.wsu.edu/ag/compost/Easywormbin.htm

Permaculture Meetup Groups
http://permaculture.meetup.com/

Urban Agriculture Notes by City Farmer - Canada's Office of Urban Agriculture
(lots of interesting stuffs)
http://www.cityfarmer.org

Anonymous said...

Suburban Renewal - One Backyard at a Time
http://www.youtube.com/watch%3Fv%3DmWjCnwbb5yc&usg=AL29H22F3JdmzXDX1RqGSbIdB0KbTAZyGg

an Spencer shows his quarter-acre permaculture project transforming a typical suburban lot. Lawn and driveway were replaced with fruit and nut trees, vegetables, brambles, and native habitat, plus a 3500 gallon rainwater catchment system, a sunroom heating the house, and a small detached bungalow to increase residential density

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