The scene is set up: a woman looks harried and tired as she struggles through a crowded street. She is dressed in drab colors of black and grays. She looks to her side and sees something odd - herself in her own dream or future. The woman in the dream is dressed in brightly flowered dress and looks ecstatic. She is purchasing a house.
Another person walks by and sees herself on an exotic vacation - ready to scuba drive. Person after person walks by and sees their own dream in this reflection. Some see education or business futures. The future dream is unique to each person. Only in the dream are they happy.
The Bank of America will provide the dreams to these people through their "Windows of Opportunity."
Here lies the problem. Our dreams are on loan. We can now get a loan to purchase our dreams rapidly. What happened to hard work and saving for our dreams? Yes, there are times for loans (homes, education, emergency), but it seems that almost every dream is open for a loan opportunity. It seems as if everything is for sale - we can purchase almost anything our hearts desire, and with very little time or effort invested.
Again we see this sale of hope and an idea. It is similar to the ad that tells you that if you purchase this new brand of x, you will be happier and sexier. The dream of happiness is being sold, but is it real? Is it achievable and will it make you truly happier?
Once upon a time our grandparents worked and toiled to achieve their comfort and happiness. It was not something that could be bought and sold. There is nothing wrong with waiting and working for that achievement. It is sad that we are being sold a loan to purchase our dreams.
Friday, March 02, 2007